WOW (Wool on Wool) Technology adds an additional layer of Smart-Wool to
protect the heel and forefoot against shock and abrasion. More wool means
more durability.
Advantages of SmartWool
Evaporates Moisture: SmartWool absorbs moisture from the skin into
thousands of micro-porous cells where it is broken down into vapor and
evaporated.
Insulates: Because of the natural crimp of each fiber, SmartWool
contains millions of microscopic air pockets that give it “loft.” These
air pockets create an insulation layer that can block out cold
or heat, leaving a dry layer of air next to the skin. Nothing insulates
better than dry air.
Itch Free: The Australian Merino wool fibers used in SmartWool socks
are longer than other conventional wool sock fibers. This extra length creates
a knitted yarn that is itch-free and silky soft to the touch.
Odor Control: Because of SmartWool socks' ability to control
and evaporate moisture, they inhibit foot fungus and offensive odors.
Cushining: The Merino wool fibers used in SmartWool socks are known
for their ability to cushion and retain their “natural crimp.” This
results in reduced shock and superior cushioning that maintains its natural
shape for many years, unlike socks made of lesser quality wool.
Blister Control: The evaporative and cushioning properties
of SmartWool provide for excellent blister control.
No Shrinkage: SmartWool socks are put through a special process which
removes the microscopic ends of the fibers which are the cause of
“shrinkage” in standard wool products.
